Team Team Team


Yoram Rosner
Yoram is one of the most experienced product innovators and Product Experience architects in Israel. He analyzed and created products and user experiences for numerous companies, both Israeli and American.
Shira Luk-Zilberman
Specializing in usable solutions for complex domains such as security and big data, Shira brings to the UX design process her analytical skills and technical background. She holds a BSc and MSc in Computer Science, both Magna Cum Laude.
Ori Kook
Ori brings over two decades of experience in R&D, product management and UX design. His strong technological background (BSc. in Computer Science) serves him well in transforming creative ideas into concrete reality.
Lee Feinholtz
In addition to her responsibilities as Product Experience Architect, Lee is also 5IVE's Operations Manager. As well as taking an active part in projects, she oversees team activity coordination, business processes, HR and recruitment. She holds a BA in Design and a MA in Communication.
Shaked Gamliel
Shaked is a Product Designer passionate about people, research and design. She enjoys creating new and innovative design solutions for various products. She holds a BA in Psychology.
Ifat Bonofiel
Ifat is a Product Experience Architect with exceptional analytical skills. She holds a BSc. in Computer Science from Tel Aviv University, and her background includes various development roles.
Roy Keisi
Roy is a talented and creative Product Experience Architect. He focuses on creating user-centered experiences that are both delightful and effective. Roy's passion for technology and eagerness to learn make him a valuable asset to every project!
Guy Peretz
Guy is a passionate Product Designer with a background in Architecture, which allows him to approach design strategy from a multidisciplinary perspective. He holds a BA in Architecture from Tel Aviv University (magna cum laude).
Ruth Yoel
Ruth is an experienced Product Designer who created professional design solutions for many clients and participated in a wide array of various local and international projects.
Amit Daliot
Amit has over 20 years of experience in high-tech companies (in Israel and North America). He designs products’ user experience from start to end: from users research, business goals and strategies, through concept, detailed user interface design, usability testing as well as visual design (UI) guidance. Amit holds a BSc from the Hebrew University of Jerusalem.
Ronen Cooper
Ronen’s background in both Product and R&D is essential to his proficiency in creating great Product Experience. Employing his sharp analytical skills and his understanding of how humans behave – he orchestrates simple solutions to complex problems. Ronen holds a BSc. in Computer Engineering from the Hebrew University.
Shera Liebermann
Shera is a Product Designer with over 10 years of experience. She loves creating visual concepts that inspire, inform, and captivate consumers. Combining art & technology to communicate ideas.
Vadim Sigalov
Vadim is a seasoned professional with multidisciplinary experience in UX, product management and product strategy. Prior to 5IVE, he held positions in SanDisk and Adaptec (CA, USA). Vadim holds an MBA in marketing from UCLA.

It's all about the people

The quality of our people is the cornerstone of our ability to serve our clients. We invest great effort in identifying exceptional people, and developing their knowledge and skills.

Creating success stories since 1997

We operate within the unified domain of Product and UX, and design overarching solutions, from Product to Experience.

Working together with our clients, we create innovative, friendly and beautiful solutions.

Our specialty is analyzing and deeply understanding complex products, so that we can cast them into clear and meaningful interactions.


Years of experience





Our Values

Commitment to excellence

The passion for excellence runs deep in our veins. We are perpetually striving to be better, to optimize people’s experiences as they use and enjoy digital products. In fact, the quest for excellence is the power that drives us.

clients are our partners

Companies we work with are our partners - we become an integral part of their team, participate in stratgic discussions, and strive for the best end result for their service or product

Fun is an absolute must

We love what we do and feel grateful for the team that we have gathered. This allows us to enjoy every new day and transfer these good emotions and vibes to our clients and partners.

Clients Clients
Skip to content