The Pendulum - Our Product Design Methodology
What is The Pendulum?
The Pendulum is our structured yet flexible product design methodology. It describes the natural oscillation between divergent thinking and convergent decisions that every great product goes through, from early discovery all the way to final delivery.
Why "The Pendulum"?
Just like a pendulum, great product design swings intentionally between two forces: exploration and focus. We ride that arc deliberately, knowing exactly when to open up possibilities and when to lock down decisions.
How does it work in practice?
Each project phase maps to a position on the pendulum's arc. We know when to diverge - generating options, challenging assumptions, discovering hidden needs - and when to converge, synthesising findings into clear, actionable product decisions.
Public Discourse
The Pendulum is not only a working methodology inside 5IVE UX. It is also an ongoing public conversation, explored through podcasts and external discussions. Below are selected recordings where The Pendulum and its underlying UX thinking are discussed in depth.
The Pendulum Podcast
A short podcast series dedicated entirely to The Pendulum methodology. The series explores the core ideas behind the method, shifting perspectives, user experience as lived experience, and how to work with complexity without oversimplifying it.
Guest appearance: Discussing The Pendulum
In this episode, Yoram Rosner joins an external podcast to discuss The Pendulum methodology, its origins, and how it reframes the way we understand users, systems, and experience.
Abstract thinking: How to create optimal UX solutions
A live talk on divergent thinking and how leaving familiar paths leads to better product decisions.
Articles
Why great UX begins by becoming the user
Imagine a world where no one had yet thought kitchens belonged inside homes. Now, picture the very first person who…
Why real user stories begin with distress
You might never have been an astronaut, a Chinese retailer, or an Iowa farmer, but you have definitely experienced distress.