Yoram is one of the most experienced product innovators and Product Experience architects in Israel. He analyzed and created products and user experiences for numerous companies, both Israeli and American.
Ori brings over two decades of experience in R&D, product management and UX design. His strong technological background (BSc. in Computer Science) serves him well in transforming creative ideas into concrete reality.
In addition to her responsibilities as Product Experience Architect, Lee is also 5IVE's Operations Manager. As well as taking an active part in projects, she oversees team activity coordination, business processes, HR and recruitment. She holds a BA in Design and a MA in Communication.
Ifat is a Product Experience Architect with exceptional analytical skills. She holds a BSc. in Computer Science from Tel Aviv University, and her background includes various development roles.
Roy is a talented and creative Product Experience Architect. He focuses on creating user-centered experiences that are both delightful and effective. Roy's passion for technology and eagerness to learn make him a valuable asset to every project!
Gal is a Product Designer driven by curiosity and a passion for solving complex design challenges. With a BA in Visual Communication, she blends creativity, strategic thinking, and an eye for detail to craft thoughtful, effective solutions.
Shaked is a Product Designer passionate about people, research and design. She enjoys creating new and innovative design solutions for various products. She holds a BA in Psychology.
Ruth is an experienced Product Designer who created professional design solutions for many clients and participated in a wide array of various local and international projects.
Vadim is a seasoned professional with multidisciplinary experience in UX, product management and product strategy. Prior to 5IVE, he held positions in SanDisk and Adaptec (CA, USA). Vadim holds an MBA in marketing from UCLA.
Combining a BSc. in Computer Engineering with deep Product R&D experience, Ronen applies human-centric insights to engineer intuitive interfaces and scalable product solutions.
An industry veteran with 20 years of global high-tech experience, Amit directs end-to-end UX strategy by aligning user research and business goals with complex information architecture and interaction design; he holds a BSc from the Hebrew University.
Specializing in usable solutions for complex domains such as security and big data, Shira brings to the UX design process her analytical skills and technical background. She holds a BSc and MSc in Computer Science, both Magna Cum Laude.
Our ability to simplify complex platforms comes from years of real product work
Years of experience
Clients
Projects
We continuously raise the bar – refining experiences, reducing cognitive load, and improving how people interact with complex systems.
We embed ourselves in our clients’ teams, taking part in strategic thinking and shared decision-making to achieve the best possible outcomes.
We think beyond screens – aligning UX with product logic, engineering constraints, and long-term scalability. From first sketch to system design, we make sure great UX drives real outcomes.
I hired 5IVE’s expertise to design the user interface of my company's telephony products. The process was executed in an extremely professional manner, meeting tight deadlines and providing flexibility in implementation. The end result was immensely successful and the feedback from our customers was exceptional. I highly recommend 5IVE for user interface design and obviously will not hesitate in commissioning them for designing our next user interface project.
5IVE, thanks for the superb design work. Among its competitors our system is the most beautiful and impressive, it outstands in its modern and professional look.
Had the privilege of working with the 5ive UX and UI experts on revolutionizing Intel RealSense PT Metrics application user experience. 5ive were professional and dedicated and it felt like they are part of the family!!
5IVE worked with us over the last few years to design and build our graphical user-interface. 5IVE’s team understood our needs and created a design that is both powerful and simple. The flows are intuitive to our users, and the design is well balanced between commonly used interaction techniques and an innovative new UI methodology. The outcome is excellent and our customers love it!
It was a very valuable work process for all of us in Mobideo, much more than just UX design. It gave us the opportunity to look deeper into the goals, processes and flows our product should support. It focused us on the end users’ needs and desires. It initiated internal design processes that will push the product forward. It gave us the ability to take it from here and continue running the remaining design processes ourselves.
5IVE is dedicated to clearly understanding the depths and complexities of your users’ world and needs down to the finest details. They bring a whole new level of strategic thinking to your product while finding esthetic, creative and functional solutions to some of the most complicated design challenges.
The team at 5ive are some of the sharpest people I've gotten to work with. They simultaneously see the big picture, and delve into the smallest details - their process picked up things we'd otherwise need thousands of user-hours to catch!
The 5ive team developed a deep understanding of our project and goals from the outset. They have a unique approach of presenting technical ideas in clear and concise ways, and are great partners in implementing solutions. They are proactive, continually identifying opportunities to further enhance our product to make it better and smarter. Their UX and UI teams work together seamlessly, and demonstrate remarkable proficiency and drive results in a cost effective manner.
The 5ive team was so professional and reliable, and we found them to be attentive and open-minded. I was delighted to see they maintained the high standards which they set during our previous collaboration at Bioness
5IVE designed the user experience of our Tumor Treating Fields treatment planning system. This was the first time we had worked on such a complex software system. Without the professionalism, creativity and easy-going character of the 5IVE engineers, we would never have been able to create the practical and easy-to-use software we ended up with.
Yes. We regularly collaborate with global and distributed product teams. Our structured, workflow-centric approach helps align stakeholders, reduce design fragmentation, and scale UX consistently across complex products.
We work with teams building in real time—startups pivoting fast, enterprises scaling quickly, and products evolving under pressure. Our Pendulum Methodology lets us adapt quickly between research, strategy, and UX delivery to match product velocity without losing clarity or direction.
We design UX for complex digital products across B2B and B2C, from early-stage startups to global platforms. Our experience spans data-rich applications, workflow-heavy systems, and products where usability directly impacts decisions, efficiency, and trust.
We work with teams of all sizes - from startups launching new ideas to enterprises scaling mature systems. Our process flexes to fit the mission, whether you’re defining UX foundations or redesigning high‑stakes platforms.
