FLAWLESS DESIGN MAKES BITCOINERS SHINE
SIMPLEX IS ABOUT ENABLING PAYMENTS & DEFEATING FRAUDS.
WE WERE CALLED IN TO ENGINEER A FAILPROOF SOLUTION.
Research, UX architecture, UX design, UI design, Responsivity design
Consumer | Fintech | Mobile | Responsive | Retail
The steps of a checkout process that mitigates the risk of frauds are – by definition – unpredictable (they depend on collected data) and may occur asynchronously. We therefore focused on creating an understanding among users as to where they are in the process, what lies ahead, and the expected timings and dependencies of steps.
We radiated trustworthiness and friendliness by clever choice of shapes and colors. As for geometrical shapes we relied heavily on circles, the corner-less shape humans favor the most. We added illustrations of optimistic people’s faces (we all like to look at them), and made ample use of green, the most comforting color.
In the past year Simplex doubled the number of partners implementing their crypto purchase solution, among them leading crypto exchanges such as Binance, Huobi and OKEX.