Designing the world's #1 urban mobility app
The Moovit team approached us when they were just 3 people – the founders. They asked for an app that was first of its kind.
We delivered – big time.
Research, Feature ideation workshop, Product state machine and flows, UX design, UI design
Consumer | Maps | Mobile | Content
The key to success was to ascertain that the screen flow and wireframes fit like a glove to the actual user scenarios and flows. About 100 wireframes have been created to cover all possible states in the user journey.
When designing a map based app, the visual language and symbols all revolve around the graphical language of the map. We created the baseline graphic language when Moovit was still a tiny startup with just 3 eager founders. It has been of course modernized by Moovit along the years.
350 MILLION USERS
Moovit penetrated the market and quickly gained a considerable customer base of 3 Million users towards the end of 2013, which probably paved the way for its 350 Million users today.