IMMERSIVE EXPERIENCE
WITH INTEL™ TRUE VIEW TECHNOLOGY WE CAN ALL IMMERSE OURSELVES INTO SPORTS GAMES – WATCH THEM FROM EVERY ANGLE, EVEN FROM THE INSIDE.
Intel™ chose us to define the True View orchestration tool for the broadcast industry.
Services
Research, Feature ideation workshop, UX architecture, UX design, UI design
Categories
Broadcast | Video | Sports | B2B | TV
Challenge
One of our biggest challenges ever: We were asked to conceive a wholly new concept, a game changer in the sports broadcast industry. But how on earth can we cater a disruptive concept to old school professionals?
Solution
5IVE spent time in TV broadcast trucks (Dallas, Oklahoma City) during live basketball games. Our team analyzed the workflows of producers, directors, replay operators and all the rest. This remarkable research allowed us to weave a solution that, although novel, leaned heavily upon the legacy workflows. And it did the trick...
