Kollective for Nestle Kollective for Nestle Kollective for Nestle
Kollective for Nestle

Extending the reach of video

US based KOLLECTIVE deliver video streaming solutions for large organizations, in this specific case – for NESTLE.

 

We designed the content portal that was deployed on 180,000 NESTLE end-user machines.

Services

UX Architecture, UX design, UI design

Categories

B2B | Networks | Video | TV | Content

Challenge

US based Kollective requested a best of breed UI for its MediaCenter video streaming product. Nothing less than utmost quality was expected, since the product had to be tailored to leading customer: the Nestle enterprise.

Solution

We went for a media-centric solution: we put the video clips at the front-stage while placing the UI controls “in the shadows”. This way the UI did not outweigh the actual video objects, and a vivid experience of “media arena” was formed.

WIREFRAMES

Already in the wireframing stage we made sure that the experience would be adaptive to a wide range of screen sizes, from desktops to small smartphones.

DESIGN

Since the content is inherently visually rich - video thumbnails and banners - we let it speak up! Still, in order to achieve really pleasant look we came up with a trick: We guided the customer to automatically select thumbnail frames that have color commonality, great way to ensure nice color composition and overall appeal.

A TRUE SUCCESS STORY

A true success story: Nestlé deployed the interface on 180,000 end-user machines, enabling communication and collaboration with video amongst employees.

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